Las Vegas Aces, Dos Caras Tequila Announce Partnership

LAS VEGAS (May 12, 2024)—The Las Vegas Aces today announced they have entered into a multi-year partnership with Dos Caras Tequila. Woman-owned and family-operated, Dos Caras is made with 100% Blue Weber agave and sustainably produced in Arandas, Jalisco, Mexico, using clean, renewable energy.

“The Las Vegas Aces are proud to partner with a brand that shares our commitment to showcasing incredible and powerful women in our community,” said Las Vegas Aces President Nikki Fargas. “Led by Lupita Arreguín, Dos Caras makes an exceptional tequila—with a team of women driving the quality control, bottle line, and packaging.”

“Strive for excellence,” said Dos Caras President and Founder Lupita Arreguín, “and success will follow. The Las Vegas Aces exemplify this principle at every level of the organization. Dos Caras is honored and thrilled to be an official partner of the Aces. Salud to the back-to-back WNBA World Champions and their journey to a three-peat!”

Dos Caras Tequila will receive in-arena and social media brand exposure, and will be integrated into various in-arena activities, including the popular “two shots” fan chant prior to Aces free throws.

One of the WNBA’s original franchises, the Las Vegas Aces trace their lineage to the Beehive State where they began life as the Utah Starzz. They relocated to San Antonio in 2003, before moving to the Sports & Entertainment Capital of the World prior to the 2018 season. Las Vegas Raiders owner Mark Davis purchased the team in 2021, and Aces fans were rewarded with back-to-back WNBA Championships in 2022 and 2023. The 2022 title team also became the first major professional sports franchise to bring a championship to the state of Nevada.

After becoming the first WNBA team in more than two decades to repeat as champions a year ago, the 2024 season brings with it the opportunity for an even rarer three-peat. That effort is being led by the franchise’s core four of two-time M’VP A’ja Wilson; three-time WNBA champion Chelsea Gray; and two-time title winners Kelsey Plum and Jackie Young. At the helm is 2022 WNBA Coach of the Year Becky Hammon—one of the most decorated players in league history, and one of only two head coaches to win championships in their first two seasons.

In addition to the Aces success on the court, they have been equally successful off of it. In March 2022 the team moved into a 50,000 square foot headquarters—the first complex built solely for use by a WNBA team. In March 2024, Las Vegas became the first WNBA franchise to sell out its season ticket allotment. Heading into the regular season the Aces have sold out seven of their home games, and are on pace to become the first WNBA franchise to sell out its entire slate of home contests.

“I was born in Jalisco, long considered the heart of tequila. I have a deep connection to the land and its spirit. Tequila has always been a part of my family’s culture. At every event and family meal, tequila is more than a drink. It’s a transformative energy, shared in celebration and togetherness. The spirit of family culture and Mexican heritage guides everything we do at Dos Caras.

“Dos Caras is owned and operated by my family here in Mexico. We have a close and lasting relationship with our distillery, Tequilera de Arandas. The distillery is located in the highlands of Jalisco. The region is famous for its Blue Weber agaves, which grow from mountain to mountain as far as the eye can see—transforming for eight years in the red, mineral-rich soils.

“Sustainably produced without additives (or celebrities), our portfolio includes four expressions of tequila—from the Crystalline Soul of our Platinum Blanco to the Old Soul of our five-year Extra Añejo. As these names suggest, Dos Caras embodies the mysteries of transformation. But our tequila has no secrets—only a dedication to land, attention, and a time-honored process.”