Las Vegas, NV (August 16, 2022) – The Las Vegas Aces and Southern Nevada Toyota Dealers are proud to announce a multi-faceted partnership, launching with the start of the 2022 WNBA Playoffs. The partnership will not only highlight the team on the court, but also the team’s philanthropic and community efforts off the court.
“We are excited to partner with Southern Nevada Toyota dealers adding a partnership to their portfolio that empowers women and strengthens community initiatives here in Las Vegas,” commented Nikki Fargas, president of the Las Vegas Aces. “This partnership will allow us to continue our mission of not only growing the game of basketball here in Nevada but fostering the development of young girls and women in leadership as well.”
Through the partnership, the Las Vegas Aces and Toyota will continue to build on its commitment to empower women, champion diversity, inclusion and growth in women’s sports and the automotive industry, providing opportunities to highlight leaders making change.
“Working with the Las Vegas Aces is a no-brainer. They are leading the change in the WNBA, and we are looking forward to this partnership,” commented Stephanie Bernas of Southern Nevada Toyota Dealers. “When the opportunity presented itself to the Southern NV Toyota Dealers Association, it was a unanimous decision. Toyota believes in change, innovation and being part of our community and there is synergy with the Aces organization. Over 60% of the decision-making to purchase cars is made by women. The Aces are showcasing the empowerment of women and we are excited to part of it. “
The partnership will be built around women’s empowerment and community development between the team and the greater Las Vegas community. Some highlights include:
- In-game fan engagement experiences
- Toyota will have significant brand presence at Michelob ULTRA Arena, including digital and static signage as well as presenting starting line-ups and more
- Strategic community initiatives with digital integration and community development opportunities
- Platform to recognize women leaders in the Toyota community
For the forward thinkers, the change makers, the dreamers, the community builders and the go-getters.
About Southern Nevada Toyota Dealers
The Southern Nevada Toyota Dealers Association is comprised of four dealerships, each providing world-class service to Southern Nevada, including AutoNation Toyota, Centennial Toyota, David Wilson’s Toyota of Las Vegas and Findlay Toyota.
About Las Vegas Aces
The Aces are in their fifth season in Las Vegas and have advanced to the postseason in each of the last four years. They are led by four US. Olympic gold medalist in 2020 WNBA M’VP A’ja Wilson, three-time All-Star Chelsea Gray, 2022 WNBA All-Star MVP Kelsey Plum, and 2022 WNBA All-Star Jackie Young; as well as two-time WNBA Sixth Player of the Year Dearica Hamby. On December 31, 2021, the team announced the hiring of WNBA legend Becky Hammon as its head coach. The hire marked a continued commitment by team owner Mark Davis to embrace the franchise’s storied history and bring the best basketball and front office minds into the fold. The Aces also continue to expand on their commitment to the Las Vegas community, most recently raising funds for the ACLU of Southern Nevada through the 2022 race for the Commissioners Cup.